Maeve is a freelance TVC director who specialises in emotionally charged commercials, often featuring non-actors.

The strength of Maeve's storytelling is rooted in her curiosity for people and her constant interactions with people from all walks of life. From sports stars to bank managers, she thrives in the unique process of directing non-actors to feel comfortable and shine in front of the camera. This has brought a strong sense of nuance, honesty and empathy to her directing that spotlight raw emotion.

Her clients include Westpac, Youi, Cadbury, Bank of Queensland and Netball Queensland. She also directs major reality TV shows like Love Island Australia for ITV Studios.

maevemckennafilm@gmail.com

+61 422 877 649